Alleviating Information Cocoons and Fatigue with Serendipity: Effect of Relevant Diversification and its Timing

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationICIS 2022 Proceedings
PublisherAssociation for Information Systems
ISBN (Electronic)978-1-958200-04-9
Publication statusPublished - Dec 2022

Conference

Title43rd International Conference on Information Systems (ICIS 2022)
LocationBella Center Copenhagen
PlaceDenmark
CityCopenhagen
Period9 - 14 December 2022

Abstract

With the rapid development of online media, in which personalized recommendations are provided, users are gaining increasingly narrow access to information, trapping them in so-called “information cocoons.” At the same time, the increase in homogenized content has brought boredom and fatigue, which are not conducive to the long-term interests of a platform. Grounded in the entertainment consumption context, as represented by the Tik Tok short video platform, this study focuses on the information cocoon reinforcement and browsing fatigue phenomena caused by the lack of proper diversification. Then, to mitigate these issues, this paper proposes relevant diversified content and diversification timing countermeasures to optimize the “what” and “when” technical designs. We explore the role of perceived serendipity as a key path toward user diversity acceptance and browsing duration, thus alleviating the phenomenon of information cocoons and browsing fatigue and facilitating the common development of platforms and users.

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Alleviating Information Cocoons and Fatigue with Serendipity: Effect of Relevant Diversification and its Timing. / Fang, Shuyi; Xu, David (Jingjun).
ICIS 2022 Proceedings. Association for Information Systems, 2022. 2463.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review