Abstract
The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products are seen as offensive and the reasons they are offensive. The results present some important implications for international marketers.
© 2003 Kluwer Academic Publishers
© 2003 Kluwer Academic Publishers
| Original language | English |
|---|---|
| Pages (from-to) | 237-250 |
| Journal | Journal of Business Ethics |
| Volume | 48 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Dec 2003 |
| Externally published | Yes |
Bibliographical note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].Research Keywords
- Asia Pacific
- Asian values
- Collectivism
- Controversial products
- Religion
Policy Impact
- Cited in Policy Documents
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