TY - GEN
T1 - Advertising based on users' photos
AU - Wang, Xin-Jing
AU - Yu, Mo
AU - Zhang, Lei
AU - Ma, Wei-Ying
N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].
PY - 2009
Y1 - 2009
N2 - In this paper, we tackle the problem of learning a user's interest from his photo collections and suggesting relevant ads. We address two key challenges in this work: 1) understanding a user's photos to detect his interest, and 2) bridging the lexical and semantic gap between the vocabulary of ads and that of general users' photos. We solve the first problem by employing a data-driven image annotation approach to annotate each photo and modeling a group of photos, and tackle the second problem by learning and matching the topics of users' photos and ads. The experiments based on real Flickr data showed the effectiveness of the approach. ©2009 IEEE.
AB - In this paper, we tackle the problem of learning a user's interest from his photo collections and suggesting relevant ads. We address two key challenges in this work: 1) understanding a user's photos to detect his interest, and 2) bridging the lexical and semantic gap between the vocabulary of ads and that of general users' photos. We solve the first problem by employing a data-driven image annotation approach to annotate each photo and modeling a group of photos, and tackle the second problem by learning and matching the topics of users' photos and ads. The experiments based on real Flickr data showed the effectiveness of the approach. ©2009 IEEE.
KW - Image advertising
KW - User interest modeling
UR - https://www.scopus.com/pages/publications/70449592137
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-70449592137&origin=recordpage
U2 - 10.1109/ICME.2009.5202834
DO - 10.1109/ICME.2009.5202834
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781424442911
T3 - Proceedings - 2009 IEEE International Conference on Multimedia and Expo, ICME 2009
SP - 1640
EP - 1643
BT - Proceedings - 2009 IEEE International Conference on Multimedia and Expo, ICME 2009
T2 - 2009 IEEE International Conference on Multimedia and Expo, ICME 2009
Y2 - 28 June 2009 through 3 July 2009
ER -