Abstract
The present study presented in the paper was an exploratory attempt to analyze the online group buying systematically, using an approach based on situational and attributable factors. Rather than focusing on technical perspective alone, the present study concentrated equally on both the social and environmental influence of the online group buying in China. The study attempted to set up an integrated model of the adoption theories, with a view to filling some gaps in the research concerning this topic. Theoretical implications, as well as practical implications for crisis management, are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 54-60 |
| Journal | European Journal of Management |
| Volume | 11 |
| Issue number | 4 |
| Publication status | Published - Oct 2011 |
Research Keywords
- Online Group Buying
- Adoption Model
- E-business