A theoretical framework of brand image and service quality on third-party logistics service

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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Detail(s)

Original languageEnglish
Title of host publicationProceedings - 2008 International Seminar on Future BioMedical Information Engineering, FBIE 2008
Pages45-47
Publication statusPublished - 2008

Conference

Title2008 International Seminar on Future BioMedical Information Engineering, FBIE 2008
PlaceChina
CityWuhan, Hubei
Period18 December 2008

Abstract

Since its origins in the 1980s, third-party logistics is maturing as an option to help increase supply chain effectiveness [1]. The trend of using third-party logistics services becomes prominent especially in the industrializing countries like China [2] where manufacturing constitutes a major part of the GDP [3]. This development poses a great challenge to channel managers in selecting the third-party logistics service provider (3PL) and evaluating the quality of its services. Unfortunately, the research nowadays does not provide a sufficient insight on these aspects. Many third-party logistics studies are descriptive [4, 5 and 6] in nature, which address the issues such as the benefits of using third-party logistics services and the areas to be outsourced. To resolve this challenge in channel management, it needs to go a step forward in examining the causality between satisfaction and loyalty on third-party logistics services. Drawing the concepts from marketing, a research model is proposed to integrate brand image and service quality in predicting satisfaction and loyalty. It also considers the effect of manufacturer-3PL relationship on these causations. © 2008 IEEE.

Research Area(s)

  • Brand imaget, Logistics service quality, Loyalty, Manufacturer-3PL relationshipe, Satisfaction

Citation Format(s)

A theoretical framework of brand image and service quality on third-party logistics service. / Wang, Xiaoyu; Sha, Zhenquan; Kwong, Kenneth K.; Leung, John W.K.

Proceedings - 2008 International Seminar on Future BioMedical Information Engineering, FBIE 2008. 2008. p. 45-47 5076681.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)