A survey of new product evaluation models
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review
Related Research Unit(s)
|Journal / Publication||Journal of Product Innovation Management|
|Publication status||Published - Jan 1999|
|Link to Scopus||https://www.scopus.com/record/display.uri?eid=2-s2.0-0032777141&origin=recordpage|
New product development is a dynamic and lengthy process ranging from idea generation through product launch. It is quite important that product managers evaluate the viability of a new product at every stage of its development. Previous literature provides a large number of models that can be used to evaluate new products at different stages of the new product development process. These models vary with respect to their objectives, applicability to different products, data requirements, suitable environments and time frames, and diagnostics. This article presents a critical review of the models with an emphasis on these factors. The article also outlines other emerging methods that companies are using today. It concludes with managerial and research implications. © 1999 Elsevier Science Inc.