A survey of new product evaluation models

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review

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Original languageEnglish
Pages (from-to)77-94
Journal / PublicationJournal of Product Innovation Management
Volume16
Issue number1
Publication statusPublished - Jan 1999

Abstract

New product development is a dynamic and lengthy process ranging from idea generation through product launch. It is quite important that product managers evaluate the viability of a new product at every stage of its development. Previous literature provides a large number of models that can be used to evaluate new products at different stages of the new product development process. These models vary with respect to their objectives, applicability to different products, data requirements, suitable environments and time frames, and diagnostics. This article presents a critical review of the models with an emphasis on these factors. The article also outlines other emerging methods that companies are using today. It concludes with managerial and research implications. © 1999 Elsevier Science Inc.

Citation Format(s)

A survey of new product evaluation models. / Ozer, Muammer.

In: Journal of Product Innovation Management, Vol. 16, No. 1, 01.1999, p. 77-94.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)62_Review of books or of software (or similar publications/items)peer-review