A survey of major techniques for combating link spamming

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

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Original languageEnglish
Pages (from-to)439-446
Journal / PublicationJournal of Information and Computational Science
Issue number2
Publication statusPublished - Feb 2010


To access exponentially growing information on today's Web, search engines serve people as the main portal of the Web. Web spamming becomes a major cause of search engine quality deterioration. One of the most dreadful spam techniques is based on manipulating hyperlinks on the Web according to the Web ranking algorithm. This paper presents an overview of present status of link spamming technique, and a summary of several combating techniques. We also present a classification of those techniques. Copyright © 2010 Binary Information Press.

Research Area(s)

  • Link spamming, Search engine, Spamming