A study on the switching pattern and donors' loyalty for charitable behavior in Hong Kong

Jennifer Chui Yiu Ng; Kin Keung Lai; Yan Pui Lee

doi:10.1109/BIFE.2013.25

A study on the switching pattern and donors' loyalty for charitable behavior in Hong Kong

Jennifer Chui Yiu Ng, Kin Keung Lai, Yan Pui Lee

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

Researches on giving, charity switching behaviour and donors' loyalty can easily be found in a half dozen American states or regions. However, there is still a gap between non-western countries on similar researches in terms of scope and depth. With such deficiency, this study attempts to make use of the case in Hong Kong in order to fill the research gap by developing localized tools to understand the factors impacting the donation switching behaviour which can help the Non-Governmental Organizations (NGOs) to develop fundraising strategies that fit the local needs. This study shows that NGOs should keep their organization unique with ongoing updates to/from donors. Also, they should not solely rely on traditional classification factors like donation amount to identify loyalty donors.

Original language	English
Title of host publication	Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013
Publisher	IEEE
Pages	110-114
ISBN (Print)	9781479947775
DOIs	https://doi.org/10.1109/BIFE.2013.25
Publication status	Published - 18 Nov 2014
Event	6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013 - Hangzhou, Zhejiang, China Duration: 14 Nov 2013 → 16 Nov 2013

Conference

Conference	6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013
Country/Territory	China
City	Hangzhou, Zhejiang
Period	14/11/13 → 16/11/13

Research Keywords

Donation analysis
Donation Switching
Donors' Loyalty
Fundraising strategies
Switching Behavior

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10.1109/BIFE.2013.25

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@inproceedings{c6e31152023447aeb9ce18463ab85eef,

title = "A study on the switching pattern and donors' loyalty for charitable behavior in Hong Kong",

abstract = "Researches on giving, charity switching behaviour and donors' loyalty can easily be found in a half dozen American states or regions. However, there is still a gap between non-western countries on similar researches in terms of scope and depth. With such deficiency, this study attempts to make use of the case in Hong Kong in order to fill the research gap by developing localized tools to understand the factors impacting the donation switching behaviour which can help the Non-Governmental Organizations (NGOs) to develop fundraising strategies that fit the local needs. This study shows that NGOs should keep their organization unique with ongoing updates to/from donors. Also, they should not solely rely on traditional classification factors like donation amount to identify loyalty donors.",

keywords = "Donation analysis, Donation Switching, Donors' Loyalty, Fundraising strategies, Switching Behavior",

author = "Ng, {Jennifer Chui Yiu} and Lai, {Kin Keung} and Lee, {Yan Pui}",

year = "2014",

month = nov,

day = "18",

doi = "10.1109/BIFE.2013.25",

language = "English",

isbn = "9781479947775",

pages = "110--114",

booktitle = "Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013",

publisher = "IEEE",

address = "United States",

note = "6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013 ; Conference date: 14-11-2013 Through 16-11-2013",

}

Ng, JCY, Lai, KK & Lee, YP 2014, A study on the switching pattern and donors' loyalty for charitable behavior in Hong Kong. in Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013., 6961102, IEEE, pp. 110-114, 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013, Hangzhou, Zhejiang, China, 14/11/13. https://doi.org/10.1109/BIFE.2013.25

A study on the switching pattern and donors' loyalty for charitable behavior in Hong Kong. / Ng, Jennifer Chui Yiu; Lai, Kin Keung; Lee, Yan Pui.
Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013. IEEE, 2014. p. 110-114 6961102.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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AU - Ng, Jennifer Chui Yiu

AU - Lai, Kin Keung

AU - Lee, Yan Pui

PY - 2014/11/18

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N2 - Researches on giving, charity switching behaviour and donors' loyalty can easily be found in a half dozen American states or regions. However, there is still a gap between non-western countries on similar researches in terms of scope and depth. With such deficiency, this study attempts to make use of the case in Hong Kong in order to fill the research gap by developing localized tools to understand the factors impacting the donation switching behaviour which can help the Non-Governmental Organizations (NGOs) to develop fundraising strategies that fit the local needs. This study shows that NGOs should keep their organization unique with ongoing updates to/from donors. Also, they should not solely rely on traditional classification factors like donation amount to identify loyalty donors.

AB - Researches on giving, charity switching behaviour and donors' loyalty can easily be found in a half dozen American states or regions. However, there is still a gap between non-western countries on similar researches in terms of scope and depth. With such deficiency, this study attempts to make use of the case in Hong Kong in order to fill the research gap by developing localized tools to understand the factors impacting the donation switching behaviour which can help the Non-Governmental Organizations (NGOs) to develop fundraising strategies that fit the local needs. This study shows that NGOs should keep their organization unique with ongoing updates to/from donors. Also, they should not solely rely on traditional classification factors like donation amount to identify loyalty donors.

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A study on the switching pattern and donors' loyalty for charitable behavior in Hong Kong

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