A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - May 2017

Conference

TitleEuropean marketing academy conference 2017
LocationGroningen
PlaceNetherlands
CityGroningen
Period23 - 26 May 2017

Citation Format(s)

A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community. / LI, Yiyan Stella; CHAN, Kimmy Wa; Zhu, John Jianjun et al.

2017. Paper presented at European marketing academy conference 2017, Groningen, Netherlands.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review