A study on revenue management of a service industry

May K.L. Lee; Yelin Fu; Kin Keung Lai

doi:10.1109/BIFE.2013.121

A study on revenue management of a service industry

May K.L. Lee, Yelin Fu, Kin Keung Lai

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

This article discusses the application of hotel revenue management based on the economic theories of price discrimination and expected marginal revenue. The study also examines the REVPAR (Revenue per Available Room) as a measureable indicator of hotel revenue management. In the current background of world economic crisis, this paper provides a new insight into hotel management in China regarding the pricing policy and room inventory control.

Original language	English
Title of host publication	Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013
Publisher	IEEE
Pages	580-585
ISBN (Print)	9781479947775
DOIs	https://doi.org/10.1109/BIFE.2013.121
Publication status	Published - 18 Nov 2014
Event	6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013 - Hangzhou, Zhejiang, China Duration: 14 Nov 2013 → 16 Nov 2013

Conference

Conference	6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013
Country/Territory	China
City	Hangzhou, Zhejiang
Period	14/11/13 → 16/11/13

Research Keywords

Expected marginal revenue
Price discrimination
Revenue management

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10.1109/BIFE.2013.121

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title = "A study on revenue management of a service industry",

abstract = "This article discusses the application of hotel revenue management based on the economic theories of price discrimination and expected marginal revenue. The study also examines the REVPAR (Revenue per Available Room) as a measureable indicator of hotel revenue management. In the current background of world economic crisis, this paper provides a new insight into hotel management in China regarding the pricing policy and room inventory control.",

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booktitle = "Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013",

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note = "6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013 ; Conference date: 14-11-2013 Through 16-11-2013",

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Lee, MKL, Fu, Y & Lai, KK 2014, A study on revenue management of a service industry. in Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013., 6961205, IEEE, pp. 580-585, 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013, Hangzhou, Zhejiang, China, 14/11/13. https://doi.org/10.1109/BIFE.2013.121

A study on revenue management of a service industry. / Lee, May K.L.; Fu, Yelin; Lai, Kin Keung.
Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013. IEEE, 2014. p. 580-585 6961205.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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AU - Lai, Kin Keung

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N2 - This article discusses the application of hotel revenue management based on the economic theories of price discrimination and expected marginal revenue. The study also examines the REVPAR (Revenue per Available Room) as a measureable indicator of hotel revenue management. In the current background of world economic crisis, this paper provides a new insight into hotel management in China regarding the pricing policy and room inventory control.

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KW - Price discrimination

KW - Revenue management

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BT - Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013

PB - IEEE

T2 - 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013

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ER -

A study on revenue management of a service industry

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