A strategic analysis of surging Chinese manufacturers : The case of Galanz

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)667-683
Journal / PublicationAsia Pacific Journal of Management
Issue number4
Publication statusPublished - Dec 2008


Recent years have witnessed the surging of Chinese manufacturers, as China has become the world's factory floor. This paper presents a case study of one of the most successful manufacturers in China, the Galanz Group, now the world's largest microwave manufacturer. Based on theories of multinational corporations from emerging economies, the paper examines the process of Galanz's integration into the global market. The company has developed unique competitive strategies that have made it a great success within China and in overseas markets. The Galanz model suggests strong strategic implications for both Chinese firms and incumbent multinational corporations. © 2007 Springer Science+Business Media, LLC.

Research Area(s)

  • Chinese manufacturers, Galanz, Internationalization, Strategic analysis