A SPOTLIGHT ON: REDRESS : A Case Study of a Sustainable Fashion Initiative Influencing Consumption Practices in Hong Kong and Asia
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | GLOBAL PERSPECTIVES ON SUSTAINABLE FASHION |
| Editors | ALISON GWILT, ALICE PAYNE, EVELISE ANICET RÜTHSCHILLING |
| Place of Publication | London |
| Publisher | Bloomsbury Visual Arts |
| Chapter | 4.6 |
| Pages | 174-178 |
| Number of pages | 5 |
| ISBN (Electronic) | 978-1-3500-5816-3, 978-1-3500-5817-0, 978-1-3500-5815-6 |
| ISBN (Print) | 978-1-3500-5813-2, 978-1-3500-5814-9 |
| Publication status | Published - 21 Feb 2019 |
Link(s)
| DOI | DOI |
|---|---|
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(abc6b155-ecaf-403c-b1ec-301887695da9).html |
Abstract
This chapter investigates social marketing strategies and tactics used to promote sustainable fashion consumption. It will map the impact of selected ethical awareness-raising campaigns by Asia-based sustainability champion NGO, Redress, using a case study method to determine the effectiveness of promotional practices employed in promoting environmentally sustainable fashion brands.
Bibliographic Note
Information for this record is supplemented by the author(s) concerned.
Citation Format(s)
A SPOTLIGHT ON: REDRESS : A Case Study of a Sustainable Fashion Initiative Influencing Consumption Practices in Hong Kong and Asia . / Peirson-Smith, Anne.
GLOBAL PERSPECTIVES ON SUSTAINABLE FASHION. ed. / ALISON GWILT; ALICE PAYNE; EVELISE ANICET RÜTHSCHILLING. London : Bloomsbury Visual Arts, 2019. p. 174-178.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
