A review of research methodologies in international business

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

143 Scopus Citations
View graph of relations


Related Research Unit(s)


Original languageEnglish
Pages (from-to)601-617
Journal / PublicationInternational Business Review
Issue number6
Publication statusPublished - Dec 2006


What is common practice in international business (IB) research methodology? To address this question, we surveyed 1,296 empirical articles published in six leading international business journals from 1992 to 2003. The study uncovers state-of-the-art approaches in research methodologies in IB in terms of five major aspects: data collection methods, sample sources including sampled countries and subjects, sampling methods, sample sizes, and response rates. The results indicate that (1) mail questionnaire surveys dominate empirical research, (2) 60.9% of the studies use a one-country sample (88.9% from western countries), (3) 33.7% of the studies are based upon sample frames provided by third parties, and (4) the median sample size is 180 with an average response rate of 40.1%. Suggestions and recommendations are also provided to improve the methodological rigor of IB research. © 2006 Elsevier Ltd. All rights reserved.

Research Area(s)

  • International business, Literature review, Research design, Research methods