A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping

S. P W Shek; Choon-Ling Sia; K. H. Lim

doi:10.1109/HICSS.2003.1174443

A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

24 Citations (Scopus)

Abstract

This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation. It critically outlines the two different models of trust formation and adapts them for application in an online environment. Through a series of case studies we undertake a preliminary assessment of which model fits better to online shopper behaviors. We use the cases and interviews of online shoppers to understand how trust is formed in new online shopping experiences, and develop preliminary insights into the effectiveness of third party endorsements for trust building. We focus on comparative impact of satisfied customers' individual endorsements and portal affiliation. The findings of interviews raise our understanding of online trust formation and online consumer buying intentions. Also, this study raises a number of hypotheses, and suggests how Internet firms should utilize different endorsement strategies.

Original language	English
Title of host publication	Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003
Publisher	IEEE
ISBN (Print)	0769518745, 9780769518749
DOIs	https://doi.org/10.1109/HICSS.2003.1174443
Publication status	Published - 2003
Event	36th Annual Hawaii International Conference on System Sciences, HICSS 2003 - Big Island, United States Duration: 6 Jan 2003 → 9 Jan 2003

Conference

Conference	36th Annual Hawaii International Conference on System Sciences, HICSS 2003
Country/Territory	United States
City	Big Island
Period	6/01/03 → 9/01/03

Research Keywords

Online shopping
Trust-building strategies

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10.1109/HICSS.2003.1174443

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title = "A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping",

abstract = "This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation. It critically outlines the two different models of trust formation and adapts them for application in an online environment. Through a series of case studies we undertake a preliminary assessment of which model fits better to online shopper behaviors. We use the cases and interviews of online shoppers to understand how trust is formed in new online shopping experiences, and develop preliminary insights into the effectiveness of third party endorsements for trust building. We focus on comparative impact of satisfied customers' individual endorsements and portal affiliation. The findings of interviews raise our understanding of online trust formation and online consumer buying intentions. Also, this study raises a number of hypotheses, and suggests how Internet firms should utilize different endorsement strategies.",

keywords = "Online shopping, Trust-building strategies",

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booktitle = "Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003",

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note = "36th Annual Hawaii International Conference on System Sciences, HICSS 2003 ; Conference date: 06-01-2003 Through 09-01-2003",

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Shek, SPW, Sia, C-L & Lim, KH 2003, A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping. in Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003., 1174443, IEEE, 36th Annual Hawaii International Conference on System Sciences, HICSS 2003, Big Island, United States, 6/01/03. https://doi.org/10.1109/HICSS.2003.1174443

A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping. / Shek, S. P W; Sia, Choon-Ling ; Lim, K. H.
Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003. IEEE, 2003. 1174443.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - A preliminary assessment of different trust formation models

T2 - 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

AU - Shek, S. P W

AU - Sia, Choon-Ling

AU - Lim, K. H.

PY - 2003

Y1 - 2003

N2 - This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation. It critically outlines the two different models of trust formation and adapts them for application in an online environment. Through a series of case studies we undertake a preliminary assessment of which model fits better to online shopper behaviors. We use the cases and interviews of online shoppers to understand how trust is formed in new online shopping experiences, and develop preliminary insights into the effectiveness of third party endorsements for trust building. We focus on comparative impact of satisfied customers' individual endorsements and portal affiliation. The findings of interviews raise our understanding of online trust formation and online consumer buying intentions. Also, this study raises a number of hypotheses, and suggests how Internet firms should utilize different endorsement strategies.

AB - This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation. It critically outlines the two different models of trust formation and adapts them for application in an online environment. Through a series of case studies we undertake a preliminary assessment of which model fits better to online shopper behaviors. We use the cases and interviews of online shoppers to understand how trust is formed in new online shopping experiences, and develop preliminary insights into the effectiveness of third party endorsements for trust building. We focus on comparative impact of satisfied customers' individual endorsements and portal affiliation. The findings of interviews raise our understanding of online trust formation and online consumer buying intentions. Also, this study raises a number of hypotheses, and suggests how Internet firms should utilize different endorsement strategies.

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KW - Trust-building strategies

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DO - 10.1109/HICSS.2003.1174443

M3 - RGC 32 - Refereed conference paper (with host publication)

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BT - Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

PB - IEEE

Y2 - 6 January 2003 through 9 January 2003

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A preliminary assessment of different trust formation models: The effect of third party endorsements on online shopping

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