TY - JOUR
T1 - A Pacific Rim Debut
T2 - Shoppers in China and Chile
AU - li, Fuan
AU - Nicholls, J. A. F.
AU - Zhou, Nan
AU - Mandokovic, Tomislav
AU - Zhuang, Guijun
PY - 2003
Y1 - 2003
N2 - This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two populations in their way of selecting the mall, shopping characteristics, and purchase patterns. Most importantly, Chinese shoppers relied more on their mall visits than Chileans in searching for information and finalizing their purchase decisions; at the same time, they were much more cautious in committing themselves to a purchase.
AB - This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two populations in their way of selecting the mall, shopping characteristics, and purchase patterns. Most importantly, Chinese shoppers relied more on their mall visits than Chileans in searching for information and finalizing their purchase decisions; at the same time, they were much more cautious in committing themselves to a purchase.
KW - Chile
KW - China
KW - Consumer behaviour
KW - Shopping
UR - http://www.scopus.com/inward/record.url?scp=84992957336&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84992957336&origin=recordpage
U2 - 10.1108/13555850310765105
DO - 10.1108/13555850310765105
M3 - RGC 21 - Publication in refereed journal
SN - 1355-5855
VL - 15
SP - 115
EP - 131
JO - Asia Pacific Journal of Marketing and Logistics
JF - Asia Pacific Journal of Marketing and Logistics
IS - 1-2
ER -