A novel mobile recommender system for indoor shopping

With the widespread usage of mobile terminals, the mobile recommender system is proposed to improve recommendation performance, using positioning technologies. However, due to restrictions of existing positioning technologies, mobile recommender systems are still not being applied to indoor shopping, which continues to be the main shopping mode. In this paper, we develop a mobile recommender system for stores under the circumstance of indoor shopping, based on the proposed novel indoor mobile positioning approach by using received signal patterns of mobile phones, which can overcome the disadvantages of existing positioning technologies. Especially, the mobile recommender system can implicitly capture users' preferences by analyzing users' positions, without requiring users' explicit inputting, and take the contextual information into consideration when making recommendations. A comprehensive experimental evaluation shows the new proposed mobile recommender system achieves much better user satisfaction than the benchmark method, without losing obvious recommendation performances. © 2012 Elsevier Ltd. All rights reserved.