A netnography study of the Vancl Star community: How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?

Qingqing BI

A netnography study of the Vancl Star community: How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?

Qingqing BI

Department of Information Systems

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 4 Jul 2012
Event	2012 IS Resaerch Workshop - Hong Kong, China Duration: 4 Jul 2012 → 6 Jul 2012

Conference

Conference	2012 IS Resaerch Workshop
Place	China
City	Hong Kong
Period	4/07/12 → 6/07/12

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@conference{1844529f466446838424331b608f7e08,

title = "A netnography study of the Vancl Star community: How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?",

author = "Qingqing BI",

year = "2012",

month = jul,

day = "4",

language = "English",

note = "2012 IS Resaerch Workshop ; Conference date: 04-07-2012 Through 06-07-2012",

}