A netnography study of the Vancl Star community : How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Overview

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Author(s)

Qingqing BI

Related Research Unit(s)

Department of Information Systems

Detail(s)

Original language	English
Publication status	Published - 4 Jul 2012

Conference

Title	2012 IS Resaerch Workshop
Place	China
City	Hong Kong
Period	4 - 6 July 2012

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(1844529f-4664-4683-8424-331b608f7e08).html

Citation Format(s)

[ RIS ] [ BibTeX ]

A netnography study of the Vancl Star community: How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer? / BI, Qingqing.
2012. Paper presented at 2012 IS Resaerch Workshop, Hong Kong, China.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

BI, Q 2012, 'A netnography study of the Vancl Star community: How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?', Paper presented at 2012 IS Resaerch Workshop, Hong Kong, China, 4/07/12 - 6/07/12.

BI, Q. (2012). A netnography study of the Vancl Star community: How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?. Paper presented at 2012 IS Resaerch Workshop, Hong Kong, China.

BI Q. A netnography study of the Vancl Star community: How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?. 2012. Paper presented at 2012 IS Resaerch Workshop, Hong Kong, China.

BI, Qingqing. / A netnography study of the Vancl Star community : How users' engagement in e-retailer sponsored virtual community influences their loyalty to e-retailer?. Paper presented at 2012 IS Resaerch Workshop, Hong Kong, China.