A modified model of the relationships among market orientation and internet-related cognitions for Hong Kong small business environment

Hon Keung Yau; Man Shan Kan; Lai Fong Alison Cheng

A modified model of the relationships among market orientation and internet-related cognitions for Hong Kong small business environment

Hon Keung Yau^*, Man Shan Kan, Lai Fong Alison Cheng

^*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Abstract

Celuch, Green, Saxby and Ehlen developed a model of the relationships among market orientation and internet -related cognitions. The purpose of this paper is to test all relationships among market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention in Hong Kong small business companies. A survey was employed and questionnaires were distributed to 100 Hong Kong small business managers. The findings showed that there are positive relationships among the market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention respectively.

Original language	English
Pages (from-to)	22-30
Journal	Advances in Management
Volume	7
Issue number	10
Publication status	Published - Oct 2014

Research Keywords

Market orientation
behavioral norms
internet efficacy
internet usage benefits and behavioral intention

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title = "A modified model of the relationships among market orientation and internet-related cognitions for Hong Kong small business environment",

abstract = "Celuch, Green, Saxby and Ehlen developed a model of the relationships among market orientation and internet -related cognitions. The purpose of this paper is to test all relationships among market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention in Hong Kong small business companies. A survey was employed and questionnaires were distributed to 100 Hong Kong small business managers. The findings showed that there are positive relationships among the market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention respectively.",

keywords = "Market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention",

author = "Yau, {Hon Keung} and Kan, {Man Shan} and Cheng, {Lai Fong Alison}",

year = "2014",

month = oct,

language = "English",

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pages = "22--30",

journal = "Advances in Management",

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T1 - A modified model of the relationships among market orientation and internet-related cognitions for Hong Kong small business environment

AU - Yau, Hon Keung

AU - Kan, Man Shan

AU - Cheng, Lai Fong Alison

PY - 2014/10

Y1 - 2014/10

N2 - Celuch, Green, Saxby and Ehlen developed a model of the relationships among market orientation and internet -related cognitions. The purpose of this paper is to test all relationships among market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention in Hong Kong small business companies. A survey was employed and questionnaires were distributed to 100 Hong Kong small business managers. The findings showed that there are positive relationships among the market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention respectively.

AB - Celuch, Green, Saxby and Ehlen developed a model of the relationships among market orientation and internet -related cognitions. The purpose of this paper is to test all relationships among market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention in Hong Kong small business companies. A survey was employed and questionnaires were distributed to 100 Hong Kong small business managers. The findings showed that there are positive relationships among the market orientation, behavioral norms, internet efficacy, internet usage benefits and behavioral intention respectively.

KW - Market orientation

KW - behavioral norms

KW - internet efficacy

KW - internet usage benefits and behavioral intention

M3 - RGC 21 - Publication in refereed journal

SN - 0974-2611

VL - 7

SP - 22

EP - 30

JO - Advances in Management

JF - Advances in Management

IS - 10

ER -

A modified model of the relationships among market orientation and internet-related cognitions for Hong Kong small business environment

Abstract

Research Keywords

Other Access Options

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