A measurement-communication-recognition framework of corporate culture change : An empirical study

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)365-382
Journal / PublicationHuman Factors and Ergonomics In Manufacturing
Issue number4
Publication statusPublished - Sept 2002


Company culture, consisting of a shared pattern of basic values, beliefs, and organizational assumptions, is widely accepted as a powerful force to drive performance-enhancing behavior in an organization. Changing a well-established culture is, however, a highly complex issue. It is thus very challenging to implement a new organizational culture. This article presents the measurement-communication-recognition (MCR) framework to manage culture changes in an organization. Ten cultural elements are strategically identified, whereas a four-stage approach of implementation methodology is proposed in the framework.