A Governance Account for the Branding-Performance Relationship in International Franchise Hotels

Chya-Yi Liaw; Shih-Fen Chen

A Governance Account for the Branding-Performance Relationship in International Franchise Hotels

Department of Management

Research output: Conference Papers › RGC 33 - Other conference paper › peer-review

Original language	English
Publication status	Presented - 30 Jun 2021
Event	2021 Annual Meeting of the Academy of International Business (AIB 2021): Reimagining International Business in a Changed World - Online Duration: 28 Jun 2021 → 2 Jul 2021 https://www.aib.world/events/2021/

Conference

Conference	2021 Annual Meeting of the Academy of International Business (AIB 2021)
Period	28/06/21 → 2/07/21
Internet address	https://www.aib.world/events/2021/

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@conference{c9d2fe48ee7045cfa16169a883e3e775,

title = "A Governance Account for the Branding-Performance Relationship in International Franchise Hotels",

author = "Chya-Yi Liaw and Shih-Fen Chen",

year = "2021",

month = jun,

day = "30",

language = "English",

note = "2021 Annual Meeting of the Academy of International Business (AIB 2021) : Reimagining International Business in a Changed World ; Conference date: 28-06-2021 Through 02-07-2021",

url = "https://www.aib.world/events/2021/",

}