A Cross-Sector Analysis of the Use of Illustrations in Print Advertising in Hong Kong

Gladys Lam; Wenyu Dou; Xiaofeng Shi

A Cross-Sector Analysis of the Use of Illustrations in Print Advertising in Hong Kong

Gladys Lam
, Wenyu Dou^*
, Xiaofeng Shi

^*Corresponding author for this work

College of Business

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Original language	English
Title of host publication	The Proceedings of the 2015 Global Conference of the American Academy of Advertising
Editors	Frauke Hachtmann
Publisher	American Academy of Advertising
Pages	41-51
ISBN (Print)	978-0-931030-50-5
Publication status	Published - Jul 2015
Event	2015 Global Conference of the American Academy of Advertising - Auckland, New Zealand Duration: 9 Jul 2015 → 12 Jul 2015

Publication series

Name	International Conference Proceedings of the American Academy of Advertising
ISSN (Print)	1535-8127

Conference

Conference	2015 Global Conference of the American Academy of Advertising
Place	New Zealand
City	Auckland
Period	9/07/15 → 12/07/15

Bibliographical note

Research Unit(s) information for this publication is provided by the author(s) concerned.

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Lam, Gladys ; Dou, Wenyu ; Shi, Xiaofeng. / A Cross-Sector Analysis of the Use of Illustrations in Print Advertising in Hong Kong. The Proceedings of the 2015 Global Conference of the American Academy of Advertising. editor / Frauke Hachtmann. American Academy of Advertising, 2015. pp. 41-51 (International Conference Proceedings of the American Academy of Advertising).

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title = "A Cross-Sector Analysis of the Use of Illustrations in Print Advertising in Hong Kong",

author = "Gladys Lam and Wenyu Dou and Xiaofeng Shi",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 2015 Global Conference of the American Academy of Advertising ; Conference date: 09-07-2015 Through 12-07-2015",

year = "2015",

month = jul,

language = "English",

isbn = "978-0-931030-50-5",

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Lam, G, Dou, W & Shi, X 2015, A Cross-Sector Analysis of the Use of Illustrations in Print Advertising in Hong Kong. in F Hachtmann (ed.), The Proceedings of the 2015 Global Conference of the American Academy of Advertising. International Conference Proceedings of the American Academy of Advertising, American Academy of Advertising, pp. 41-51, 2015 Global Conference of the American Academy of Advertising, Auckland, New Zealand, 9/07/15.

A Cross-Sector Analysis of the Use of Illustrations in Print Advertising in Hong Kong. / Lam, Gladys; Dou, Wenyu; Shi, Xiaofeng.
The Proceedings of the 2015 Global Conference of the American Academy of Advertising. ed. / Frauke Hachtmann. American Academy of Advertising, 2015. p. 41-51 (International Conference Proceedings of the American Academy of Advertising).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2015/7

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SN - 978-0-931030-50-5

T3 - International Conference Proceedings of the American Academy of Advertising

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