A Critical Review of Online Consumer Behavior: Empirical Research

Christy MK Cheung; Gloria WW Chan; Moez Limayem

doi:10.4018/978-1-59904-945-8.ch138

A Critical Review of Online Consumer Behavior: Empirical Research

Christy MK Cheung
, Gloria WW Chan
, Moez Limayem

City University of Hong Kong

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

1 Citation (Scopus)

Abstract

Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical framework is found in this area. In view of this, this study attempts to provide an exhaustive review of prior theoretical literature and to provide an integrative model of online consumer behavior. This framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. The paper is concluded with a research agenda for future studies. © 2008 by IGI Global. All rights reserved.

Original language	English
Title of host publication	End-User Computing: Concepts, Methodologies, Tools, and Applications
Publisher	IGI Global Publishing
Pages	2038-2055
ISBN (Print)	9781599049465, 9781599049458
DOIs	https://doi.org/10.4018/978-1-59904-945-8.ch138
Publication status	Published - 1 Jan 2008

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Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

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A Critical Review of Online Consumer Behavior: Empirical Research. / Cheung, Christy MK; Chan, Gloria WW; Limayem, Moez.
End-User Computing: Concepts, Methodologies, Tools, and Applications. IGI Global Publishing, 2008. p. 2038-2055.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

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AU - Chan, Gloria WW

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AB - Empirical research on online consumer theory has been examined under diverse contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical framework is found in this area. In view of this, this study attempts to provide an exhaustive review of prior theoretical literature and to provide an integrative model of online consumer behavior. This framework not only provides us with a cohesive view of online consumer behavior, but also serves as a salient guideline for researchers in this area. The paper is concluded with a research agenda for future studies. © 2008 by IGI Global. All rights reserved.

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M3 - RGC 12 - Chapter in an edited book (Author)

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SN - 9781599049458

SP - 2038

EP - 2055

BT - End-User Computing: Concepts, Methodologies, Tools, and Applications

PB - IGI Global Publishing

ER -

A Critical Review of Online Consumer Behavior: Empirical Research

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