A content analysis of men and women in Canadian consumer magazine advertising : Today's portrayal, yesterday's image?
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
---|---|
Pages (from-to) | 485-495 |
Journal / Publication | Journal of Business Ethics |
Volume | 16 |
Issue number | 5 |
Publication status | Published - Apr 1997 |
Link(s)
Abstract
Although Canadian consumer magazine advertising still portrayed men more favourably in 1990, its portrayal of women was more positive than before. Advertising faces the dilemma as both a selling tool and a means of social communication. Advertisers have a social responsibility as corporate citizens in ensuring that advertising reflects the continuing improvement of women's socioeconomic status and power. fs20.
Citation Format(s)
A content analysis of men and women in Canadian consumer magazine advertising : Today's portrayal, yesterday's image? / Zhou, Nan; Chen, Mervin Y. T.
In: Journal of Business Ethics, Vol. 16, No. 5, 04.1997, p. 485-495.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review