A content analysis of men and women in Canadian consumer magazine advertising : Today's portrayal, yesterday's image?

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal

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Detail(s)

Original languageEnglish
Pages (from-to)485-495
Journal / PublicationJournal of Business Ethics
Volume16
Issue number5
Publication statusPublished - Apr 1997

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Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-0031116561&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(46b96843-72c7-4f39-a66f-40c6083ebbee).html

Abstract

Although Canadian consumer magazine advertising still portrayed men more favourably in 1990, its portrayal of women was more positive than before. Advertising faces the dilemma as both a selling tool and a means of social communication. Advertisers have a social responsibility as corporate citizens in ensuring that advertising reflects the continuing improvement of women's socioeconomic status and power. fs20.

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Publication fingerprints text

100
advertising Social Sciences
41
Canadian Social Sciences
40
woman Social Sciences
38
consumer Social Sciences
30
man Social Sciences
29
social responsibili... Social Sciences
27
selling Social Sciences
22
content analysis Social Sciences
18
citizen Social Sciences
17
image Social Sciences
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A content analysis of men and women in Canadian consumer magazine advertising : Today's portrayal, yesterday's image? / Zhou, Nan; Chen, Mervin Y. T.

In: Journal of Business Ethics, Vol. 16, No. 5, 04.1997, p. 485-495.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal