A Cautious Pursuit of Risk in Online Word-of-Mouth: The Effect of Truncated Distribution on Consumer Decisions

S HE, Na WEN

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Original language	English
Pages (from-to)	736-737
Journal	Advances in Consumer Research
Volume	43
Publication status	Published - 1 Oct 2015

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@article{19df36e769b940409eb1bd3a8086ee10,

title = "A Cautious Pursuit of Risk in Online Word-of-Mouth: The Effect of Truncated Distribution on Consumer Decisions",

author = "S HE and Na WEN",

year = "2015",

month = oct,

day = "1",

language = "English",

volume = "43",

pages = "736--737",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}