營銷渠道中的行為控制如何影響信任關係 —— 基於角色理論和公平理論的實證研究
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | Chinese (Traditional) |
|---|---|
| Pages | 1662-1682 |
| Publication status | Published - 19 Aug 2011 |
Conference
| Title | 2011 JMS中国营销科学学术年会暨博士生论坛论文集 |
|---|---|
| Place | China |
| City | 廣州 |
| Period | 19 - 22 August 2011 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(6677e808-d1d2-4afe-8bb1-81c211396eb2).html |
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Citation Format(s)
營銷渠道中的行為控制如何影響信任關係 —— 基於角色理論和公平理論的實證研究. / 壽志鋼; 蘇晨汀; 周南.
2011. 1662-1682 Paper presented at 2011 JMS中国营销科学学术年会暨博士生论坛论文集, 廣州, China.
2011. 1662-1682 Paper presented at 2011 JMS中国营销科学学术年会暨博士生论坛论文集, 廣州, China.
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (without host publication) › peer-review
