정책 홍보가 정부 성과인식에 미치는 영향: 청렴성 인식의 매개효과를 중심으로

Government public relation is a complex endeavor that surpasses mere information dissemination to secure public understanding and support for policies. Consequently, it serves as a crucial tool for enhancing government performance as perceived by citizens. However, given the intricate nature of the public's perception of government performance, this study aims to empirically analyze the impact of government public relations on perceived government performance, with a specific focus on the mediating role of perceived government integrity. The analysis result confirmed that an increase in perceived government public relations was associated with an increase in perceived integrity. Moreover, perceived government public relations fully mediated the relationship between perceived integrity and perceived government performance. This result highlights that the mechanism by which citizens recognize government performance aligns with the theoretical explanation of acquiring procedural democratic values within the governance structure to enhance government performance. Based on the analysis results, this study suggests that public administration, adhering to democratic values, must be implemented to enhance the perceived government performance of public.