Abstract
讀書與知新──《如何掌握消費者心理》馬家輝編著本書的目的在于告訴讀者該從哪幾項原則出發了解消費者的。心理和行為，從而有效地認定目標，發動凌厲的行銷攻勢。作者說銷售就是打一場。心理戰，要了解消費者，需要從人口環境、社會經驗、心理性格、生活形態和大氣候幾...
| Translated title of the contribution | 讀書與知新──《如何掌握消費者心理》 |
|---|---|
| Original language | Chinese (Simplified) |
| Journal | 中国科技产业 |
| Issue number | 02 |
| Publication status | Published - 1994 |
| Externally published | Yes |
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