Abstract
The purpose of this paper is to examine the differences between marketing channel members’ perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad. We found evidence that there are considerable gaps between members’ perceptions of dependence, and that the perceptual difference of dependence is positively associated with channel conflict．
| Translated title of the contribution | Impact of dependence perceptual difference on conflict in marketing channels |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 57-117 |
| Journal | 系统工程理论与实践 |
| Volume | 23 |
| Issue number | 7 |
| Publication status | Published - Jul 2003 |
Research Keywords
- 营销渠道
- 依赖
- 冲突
- 渠道行为管理
- marketing channel
- dependence
- conflict
- management of channel behaviors