Abstract
一、憑“直覺”和“經驗”就可以了 有些行銷人員對自己的“直覺”和“經驗”深具信心,他們相信,理論基礎或數據資料都是紙上談兵的東西,欲真正了解、打動消費者,始終須靠多年積累的經驗,以及靈機一動式的直覺判斷。曾有一位行銷人員對廣告大師歐格威侃侃而談他的直覺,歐格威卻一
| Translated title of the contribution | 營銷人員的十個錯覺 |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 29-31 |
| Journal | 商场现代化 |
| Issue number | 9 |
| Publication status | Published - 2003 |
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Research Keywords
- 市场营销
- 广告
- 消费市场
- 营销人员
- 消费者
- 直觉
- 购买决策
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