Abstract
Group polarization phenomenon refers to the group members continue to move towards the direction of bias after discussion, eventually forming extreme views. This paper is using quantitative research methods, innovatively creates proposed measures of group polarization, and selects the event of hot debate "Tsinghua university centennial celebration" online in Sina Twitter as a case study, aimed at surveying the message of this event and measuring attitudes of Internet users, describing the discussion and analyzing the group attitude. Research results show that in the discussion of Tsinghua university centennial celebration event by Internet users in Sina Twitter on discuss process, the online group polarization phenomenon exists; And, users’attitudes happened great change.
| Translated title of the contribution | A case study of online group polarization phenonmenon in Mainland China |
|---|---|
| Original language | Chinese (Traditional) |
| Publication status | Published - 26 Nov 2011 |
| Event | The 3rd Postgraduate Student Symposium of the Chinese Journalism and Communication Consortium - Shanghai, China Duration: 26 Nov 2011 → 27 Nov 2011 |
Conference
| Conference | The 3rd Postgraduate Student Symposium of the Chinese Journalism and Communication Consortium |
|---|---|
| Place | China |
| City | Shanghai |
| Period | 26/11/11 → 27/11/11 |