新闻与传播学理论以及新闻与传播学科学研究

The paper explains mass communication theory,its elements,features,research goals and importance of empirical research in testing and developing theories.The paper also discusses social science approach of journalism and mass communication research and elaborates with examples on how to conduct scientific research with a theoretical orientation, including selecting a research topic,dealing with the topics regarding journalism practice,drawing applicable theories from other disciplines,and testing and developing theories through exploring relationships among key factors identified from important aspects of journalism and mass communication.