持續蛻變與轉化的研究人生

張卿卿; Yi-hui 黃懿慧

持續蛻變與轉化的研究人生

Translated title of the contribution: Transformation and mutation: Essential elements in research careers

張卿卿 (Interviewee)
, 黃懿慧 (Interviewer)

Department of Media and Communication

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Abstract

In this interview, Dr. Chang shares her thoughts about important research issues, such as designing effective experimental studies and coping with the research challenges imposed by the Covid-19 pandemic. She also talks about recent developments in neuroscience and data analytics approaches in advertising and media research. She then shares her experiences as the associate editor for Journal of Advertising, and points out essential elements in a good research article. Finally, she identifies method triangulation as an emergent trend in communication research.

Translated title of the contribution	Transformation and mutation: Essential elements in research careers
Original language	Chinese (Traditional)
Pages (from-to)	1-11
Journal	傳播與社會學刊
Issue number	59
Publication status	Published - Jan 2022

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AB - In this interview, Dr. Chang shares her thoughts about important research issues, such as designing effective experimental studies and coping with the research challenges imposed by the Covid-19 pandemic. She also talks about recent developments in neuroscience and data analytics approaches in advertising and media research. She then shares her experiences as the associate editor for Journal of Advertising, and points out essential elements in a good research article. Finally, she identifies method triangulation as an emergent trend in communication research.

M3 - RGC 21 - Publication in refereed journal

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持續蛻變與轉化的研究人生

Abstract

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