專有資產的非對稱性和總量如何影響關係績效: 定制化合同和嵌入式關係的中介作用

壽志鋼, 蘇晨汀, 周南

Research output: Conference Papers › RGC 31A - Invited conference paper (refereed items) › Yes › peer-review

Translated title of the contribution	专有资产的非对称性和总量如何影响关系绩效: 定制化合同和嵌入式关系的中介作用
Original language	Chinese (Traditional)
Pages	74
Publication status	Published - 10 Aug 2012
Event	2012年 JMS 营销科学学术年会暨博士生论坛 - 大連 Duration: 10 Aug 2012 → 12 Aug 2012

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@conference{5a651f5f76eb40ccb4ca56c195fae6f7,

title = "專有資產的非對稱性和總量如何影響關係績效: 定制化合同和嵌入式關係的中介作用",

author = "壽志鋼 and 蘇晨汀 and 周南",

year = "2012",

month = aug,

day = "10",

language = "Chinese (Traditional)",

pages = "74",

note = "2012年 JMS 營銷科學學術年會暨博士生論壇 ; Conference date: 10-08-2012 Through 12-08-2012",

}