基於太極生化模式的營銷進化論思考

In Changes-oriented traditional Chinese culture, there was a common cosmogenic mode for the emergence and evo- lution of the myriad things in the world： the Non-Ultimate (wu ji 無極) generates the Supreme Ultimate (tai ji 太極); the Supreme Ultimate generates the two modes; the two modes generate the four images, and the four images generate the eight trigrams. The establishment of this mode was based on a holistic worldview and possesses more important significance for guiding practices at a macroscopic level. Hereby we give retrospective and prospective views of the human practice of market- ing, to give value to the abstract concepts of the two modes, four images, and eight trigrams in terms of human marketing practices, and to establish a mode of evolution of marketing based on a Changes-oriented cosmogony in order to discover the genuine context and operational mode for marketing development behind the numerous and complicated appearances of mar- kets and offer a possible theoretic perspective for the harmony of market economies.