Abstract
Basing on the perspective of IPR value chain, the development and characteristics of global branding of Chinese firms in the economies along the Belt and Road Initiative are investigated. The great potential and variety of context are opportunities and challenge for Chinese firm to construct a strong and respectable brand image. We shed some lights on the value creation, distribution and reproduction parts for the firm and policy maker to stir the development.
| Translated title of the contribution | Promoting Global Branding in the Belt and Road Initiative |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 90-92 |
| Journal | 开放导报 |
| Volume | 2017 |
| Issue number | 6 (总第 195 期) |
| DOIs | |
| Publication status | Published - Dec 2017 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 17 Partnerships for the Goals
Research Keywords
- 品牌国际化
- 一带一路
- 知识产权价值链
- 政策保障
- Global Branding
- Belt and Road Initiative
- Value Chain of IPR
- Policy Implications
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