呈現與回應: 香港年長婦女與電視廣告之互動關係

陳順馨; Lai Ching 梁麗清

呈現與回應: 香港年長婦女與電視廣告之互動關係

Translated title of the contribution: The Representation and reception of the images of elderly women in the television advertisements in Hong Kong: 香港年长妇女与电视广告之互动关系

陳順馨
, 梁麗清

Department of Social and Behavioural Sciences

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Translated title of the contribution	The Representation and reception of the images of elderly women in the television advertisements in Hong Kong: 香港年长妇女与电视广告之互动关系
Original language	Chinese (Traditional)
Pages (from-to)	51-66
Journal	Envisage: A Journal Book of Chinese Media Studies
Issue number	3
Publication status	Published - 1 Apr 2005

Research Keywords

elderly women
identity
TV advertisements
negotiation
Representation
reception

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Cite this

@article{630917756290433ba2a4bc0808545ad5,

title = "呈現與回應: 香港年長婦女與電視廣告之互動關係",

keywords = "年長婦女, 身分, 商議, 呈現, 回應, 電視廣告, elderly women, identity, TV advertisements, negotiation, Representation, reception, 年长妇女, 身分, 电视广告, 商议, 呈现, 回应",

author = "陳順馨 and 梁麗清",

year = "2005",

month = apr,

day = "1",

language = "Chinese (Traditional)",

pages = "51--66",

number = "3",

}

TY - JOUR

T1 - 呈現與回應

T2 - 香港年長婦女與電視廣告之互動關係

AU - 陳順馨, null

AU - 梁麗清, null

PY - 2005/4/1

Y1 - 2005/4/1

KW - 年長婦女

KW - 身分

KW - 商議

KW - 呈現

KW - 回應

KW - 電視廣告

KW - elderly women

KW - identity

KW - TV advertisements

KW - negotiation

KW - Representation

KW - reception

KW - 年长妇女

KW - 身分

KW - 电视广告

KW - 商议

KW - 呈现

KW - 回应

M3 - RGC 21 - Publication in refereed journal

SP - 51

EP - 66

JO - Envisage: A Journal Book of Chinese Media Studies

JF - Envisage: A Journal Book of Chinese Media Studies

IS - 3

ER -