关系型治理机制与渠道资产: 关系营销导向的作用

Translated title of the contribution: Relationship Governance Mechanism and Channel Assets: the Role of Relationship Marketing Orientation

詹志方, 王辉, 周南

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Social Sciences

Economics, Econometrics and Finance