公益廣告的健康傳播策略評估: 以香港流感廣告爲例

Translated title of the contribution: A Content Analysis of Public Service Announcements Promoting Influenza Vaccination in Hong Kong: 以香港流感广告为例

Research output: Conference Papers › RGC 31B - Invited conference paper (non-refereed items) › Yes

Translated title of the contribution	A Content Analysis of Public Service Announcements Promoting Influenza Vaccination in Hong Kong: 以香港流感广告为例
Original language	Chinese (Traditional)
Publication status	Published - 1 Dec 2015
Event	健康傳播：國際視野與中國經驗 - 廣州, China Duration: 1 Dec 2015 → 2 Dec 2015

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@conference{473e2337edaf41da995860908d69d5eb,

title = "公益廣告的健康傳播策略評估: 以香港流感廣告爲例",

author = "JIANG, {Li Crystal} and Wanqi GONG",

year = "2015",

month = dec,

day = "1",

language = "Chinese (Traditional)",

note = "健康傳播：國際視野與中國經驗 ; Conference date: 01-12-2015 Through 02-12-2015",

}