來源國形象是如何形成的？ —— 基於合理性理論視角的紮根研究

周玲; 汪濤; 牟宇鵬; 謝志鵬

來源國形象是如何形成的？ —— 基於合理性理論視角的紮根研究

周玲, 汪濤, 周南, 牟宇鵬, 謝志鵬

Department of Marketing

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Translated title of the contribution	来源国形象是如何形成的？ —— 基于合理性理论视角的扎根研究
Original language	Chinese (Traditional)
Pages	1013-1029
Publication status	Published - 19 Aug 2011
Event	The Eighth Annual Conference of China Marketing Science and PHD Forum: 中国市场营销知识创新——多维性、差异性、共性 - Guangzhou, China Duration: 19 Aug 2011 → 22 Aug 2011 https://bus.sysu.edu.cn/article/2305 https://bus.sysu.edu.cn/en/article/6355 https://bus.sysu.edu.cn/en/article/6366 http://www.jmsmeeting.org.cn/index.php/news/view?id=37

Conference

Conference	The Eighth Annual Conference of China Marketing Science and PHD Forum
Place	China
City	Guangzhou
Period	19/08/11 → 22/08/11
Internet address	https://bus.sysu.edu.cn/article/2305 https://bus.sysu.edu.cn/en/article/6355 https://bus.sysu.edu.cn/en/article/6366 http://www.jmsmeeting.org.cn/index.php/news/view?id=37

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@conference{080211816ff94f98be28c359c5277292,

title = "來源國形象是如何形成的？ —— 基於合理性理論視角的紮根研究",

author = "周玲 and 汪濤 and 周南 and 牟宇鵬 and 謝志鵬",

year = "2011",

month = aug,

day = "19",

language = "Chinese (Traditional)",

pages = "1013--1029",

note = "2011 JMS中國營銷科學學術年會暨博士生論壇論文集 ; Conference date: 19-08-2011 Through 22-08-2011",

url = "https://bus.sysu.edu.cn/article/2305, https://bus.sysu.edu.cn/en/article/6355, https://bus.sysu.edu.cn/en/article/6366, http://www.jmsmeeting.org.cn/index.php/news/view?id=37",

}

TY - CONF

T1 - 來源國形象是如何形成的？ —— 基於合理性理論視角的紮根研究

AU - 周玲,

AU - 汪濤,

AU - 周南,

AU - 牟宇鵬,

AU - 謝志鵬,

PY - 2011/8/19

Y1 - 2011/8/19

M3 - RGC 32 - Refereed conference paper (without host publication)

SP - 1013

EP - 1029

T2 - 2011 JMS中國營銷科學學術年會暨博士生論壇論文集

Y2 - 19 August 2011 through 22 August 2011

ER -