企業社會責任傳播與公共關係制度化 - 解析香港中華電力案

This study aims to probe into the insights of Corporate Social Responsibility (CSR) from a public relations perspective. A primary research question concerns how and why the institutionalization of public relations may facilitate CSR strategies and actions. In light of existing literature on both CSR and PR institutionalization, this study takes on Hong Kong's China Light and Power (CLP) for an in-depth case analysis and finds: pubic relations plays a significant role in shaping the making and execution of CSR strategy and a long-term and a sustainable CSR action requires institutionalizing public relations within a socially responsible corporation.