Abstract
Social network analysis is used in this research to discuss the celebrities' micro-blogs in People Weibo. The findings show that most posts of the star micro-blog stop moving forward after the first repost. And there lacks directional ties among stars in the clique. The diffusion of information is kept in a limited way. However, if there are more ties among stars, the diffusion would be much easier.
Translated title of the contribution | The "small world" phenomenon online: A social network analysis of Chinese celebrities' Weibo |
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Original language | Chinese (Simplified) |
Title of host publication | 文学传媒新观察 |
Subtitle of host publication | 学术卷 |
Editors | 孙立, 杨萍 |
Place of Publication | Guangzhou |
Publisher | 中山大学出版社 |
Pages | 195-204 |
ISBN (Print) | 978-7-306-05838-6 |
Publication status | Published - Sept 2016 |