互动仪式链理论视角下短视频弹幕互动研究 —— 以 Bilibili 情侣类视频为例

In the age of mobile video social interaction, a large number of highly influential "micro-celebrities" have emerged from various short video platforms, and a new interactive culture has become the mode. To excavate its characteristic properties, this article focuses on couple video bloggers and CP culture. Taking Bilibili as an example, this study explores couple bloggers' content characteristics and their interactive mode with users based on the perspective of interactive ritual chain theory. Through participant observation and content analysis, the research found that couple bloggers' videos are mainly based on contextual interaction, the video themes tend to be funny and tricky, and the tone of the video highlights strong emotional characteristics. On this basis, the researcher uses text analysis to explore Barrage types, keywords, and etc., and finally established an interactive ritual chain model between couple bloggers and users on the short video platform. Based on the comprehensive research method, this article outlines a complete interactive ritual picture between short video couple bloggers and users from initiation to outcome, revealing the transition from "physical co-presence" to virtual co-presence and highlighting the importance of virtual scenes and emotional energy in the era of mobile video socialization.