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主流媒体应对新闻作品同题材竞争的策略和方法

  • 丁昱瑶

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

Abstract

新媒體時代,信息爆炸式增長,主流媒體新聞作品想在同質化競爭的困境中脫穎而出,就要在思想上、路徑上下足功夫。思想上,主流媒體新聞工作者要穩住內容定力,堅持守正創新;路徑上,要深入探究新媒體傳播規律,提升融媒技術水平,以獨特的內容優勢實現差異化發展。
Translated title of the contribution主流媒體應對新聞作品同題材競爭的策略和方法
Original languageChinese (Simplified)
Pages (from-to)31-33
Journal传媒
Volume2022年
Issue number24 (总第389)
Publication statusPublished - 25 Dec 2022

Bibliographical note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Research Keywords

  • 主流媒体
  • 同题材竞争
  • 融合技术
  • 有效路径

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