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三十年营销学旅反思: “自胜者强,知足者富” ?

Translated title of the contribution: A Reflection of My 30-Year Journey as a Marketing Scholar: “He Who Overcomes Himself is Strong, and He Who is content is Rich”?

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

Translated title of the contributionA Reflection of My 30-Year Journey as a Marketing Scholar: “He Who Overcomes Himself is Strong, and He Who is content is Rich”?
Original languageChinese (Simplified)
Pages (from-to)1-7
Journal营销科学学报
Volume7
Issue number3
Publication statusPublished - 3 Sept 2011
Event暨南大学国际商学院首届商业领袖论坛 - 暨南大学, 珠海市, China
Duration: 28 Oct 201129 Oct 2011
https://gjsxy.jnu.edu.cn/_t1002/2011/1021/c11818a312288/page.psp

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