What's Driving Autonomous Vehicle Resistance? Trust, Technological Risk and Legal Challenges to Autonomous Vehicle Adoption

Description

Autonomous vehicles (AVs) have generated much academic and corporate interest. Fueled by intense competition and global enthusiasm, AVs’ adoption is also fraught with concerns on privacy, safety, and ethics. Risk management for this emerging technology has become an inevitable task. Thus, this project aims to develop the Multi-Perspective, Trust- Centered Technological Risk Management Model to discern how different stakeholders perceive and manage risk concerning AVs. Focusing on the Greater Bay Area, we will use surveys, focus groups and legal analysis to explore key factors underpinning the adoption of AVs from the perspectives of design and production professionals, government regulators, and the general public. Our findings will contribute to a nuanced understanding on risk management of technology innovation, and also offer evidence-based insights that take into account the interests of various stakeholders so as to develop effective and ethical strategies for adoption of AVs.