外部突发事件对本土企业及跨国公司的市场战略影响

Project: Research

1 - 6 out of 6Page size: 20

Research Output

  1. 2024
  2. Published

    Does community attitude matter? The effects of local community environmental orientation on firms' environmental practices

    Cai, S., Wang, Z. & Yang, Z., Mar 2024, In: Corporate Social Responsibility and Environmental Management. 31, 2, p. 929-947 19 p.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 1
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  3. 2023
  4. Online published

    The effect of cultural differences on the relationship between contract governance and opportunism

    Wang, T., Han, L., Yang, Z. & Jia, Y., 31 Jul 2023, (Online published) In: European Journal of Marketing.

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 6
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  5. Published

    The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness

    Li, H., Wang, X., Wang, S., Zhou, W. & Yang, Z., 25 Jan 2023, In: Journal of Research in Interactive Marketing. 17, 1, p. 126-139

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 20
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  6. Published

    Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns

    Yan, C., Yang, Z. & Dai, X., 2023, In: International Journal of Bank Marketing. 41, 4, p. 835-859

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 2
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  7. 2022
  8. Published

    How Human–Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment

    Zhou, Y., Fei, Z., He, Y. & Yang, Z., Jul 2022, In: Journal of Business Ethics. 178, 3, p. 849–865

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 48
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  9. Published

    Perceived power and smile intensity in service encounters

    Yao, Q., Wan, Q., Li, S., Zhou, W. & Yang, Z., 11 Apr 2022, In: Marketing Intelligence and Planning. 40, 3

    Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

    Scopus citations: 5
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