Understanding Online Prejudice in the Context of Asian Hate: The Effects of Narrative Message and Indirect Intergroup Contact

Project: Research

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Anonymous online environments such as social media platforms exacerbate the negative consequences of hate speech because people readily categorize online strangers into ingroup and outgroup members based on shared group identity (e.g., ethnicity) and become influenced by the ingroup’s sentiment toward an outgroup. Building on the research of intergroup contact, the research proposes three experiments to test how social media information that feature positive contacts with a discriminated group may increase positive attitudes toward that group in the context of Asian hate, which sparked a global controversy not too long ago. The findings will theoretically augment the literature on intergroup prejudice, guide policy-making on prejudice reduction, as well as inform the design of prejudice reduction campaigns toward a variety of discriminated social groups, especially in multi-cultural and conflict-ridden societies such as Hong Kong.  


Project number7020034
Grant typeSIRG
Effective start/end date1/05/22 → …