This Is Not The Brand I Am Searching For! Can Social Influence Cues Always Reduce Sponsored Search Results Avoidance?

WANG, Weiquan (Principal Investigator / Project Coordinator)
LI, Siyuan (Co-Investigator)
LIM, Kai H. (Co-Investigator)

Department of Information Systems

Project: Research

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2022
Can Positive Online Cues Always Reduce User Avoidance of Sponsored Research Results?
Deng, H., Wang, W., Li, S. & Lim, K. H., Mar 2022, In: MIS Quarterly. 46, 1, p. 35-70
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
14 Link opens in a new tab Citations (Scopus)