This Is Not The Brand I Am Searching For! Can Social Influence Cues Always Reduce Sponsored Search Results Avoidance?

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• 2022

  Can Positive Online Cues Always Reduce User Avoidance of Sponsored Research Results?

  Deng, H., Wang, W., Li, S. & Lim, K. H., Mar 2022, In: MIS Quarterly. 46, 1, p. 35-70

  Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

  • Laboratory Experiment 100%
  • User Behavior 100%
  • Research Results 100%
  • Influencing Factor 100%
  • Interested User 100%

  14   Link opens in a new tab Citations (Scopus)